This is cross-posted with permission from Beth Kanter's Blog.
GiveMN launched its “Give to the Max Day” over 6 years ago. It was one of the first 24-hour day of giving that rallies and inspires to donate to charities. On November 13, Minnesotans broke a record Thursday, donating more than $18 million to schools and non-profits. I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview. This year, I was lucky enough to get Dana Nelson, Executive Director to do an email interview.
GiveMN and Dana have been a key part of the Knight Foundation Giving Day Learning Exchange that I have had the honor of facilitating. This network of community foundations are actively experimenting and learning how to get better results on their Giving Days and adding to the knowledge in the Giving Day Playbook.
Here’s what Dana Nelson had to say about their dramatic giving day results, their secret to success, and what is next.