Mariana Santos, the interactive and animation director for the Fusion Interactive Team, welcomes guests at the team's show-and-tell at Fusion's Doral headquarters. Credit: Carolina Wilson.
Once upon a time, storytelling may have been defined by the use of words, images or video.
But by using digital innovations such as games the Interactive Team at Fusion, a television and digital network, refuses to consider storytelling as creating content for mere consumption; the innovators want to change the way people interact with stories.
“As Fusion says, it’s all about the fusion,” said Mariana Santos, the interactive and animation director for the team. “We want to fuse some of the core principals of technology and an editorial and data team with design and narrative.”
The interactive team is the newest addition to Fusion, a joint venture between Univision Communications and the Disney/ABC Television Network. Santos and her team shared updates on their latest projects during a Hacks/Hackers Miami Monday meet-up at Fusion’s Doral headquarters.