Matt Singer is CEO of Videolicious, a Knight Foundation investment through its venture capital initiative, the Knight Enterprise Fund. This is part five of five in a series exploring ways journalists are using Videolicious to enhance storytelling. Videolicious is available for iOS.
The Atlanta Journal-Constitution is ramping up its video creation, with a clear mandate from its audience.
AJC Senior Editor of Visuals Sandra Brown explains that the paper’s recent expansion of video reporting is a result of listening to what the audience wants—and delivering it. With video the paper can “tell stories and engage readers,” says Brown, especially given the growth of its audience online and on mobile devices.
The AJC takes video creation seriously; reporters are evaluated on how well they incorporate video into their reporting, and the paper supports this expectation with significant video creation training. Reporters are also supplied with automatic video editing software from Videolicious.