Dan Pacheco explains how the new Printcasting model will be tested in dozens of newspapers across the country.
Printcasting lets people become their own publishers by creating a way to package stories and generate advertising revenue. Anyone can create a 'printcast' about their interests or community.
Printcasting will be beta tested with the MediaNews Group, which owns 54 daily newspapers.
Pacheco, a 2008 Knight News Challenge winner, is currently expanding his project to such cities as Denver and Los Angeles.
Knight Foundation awarded the Bakersfield Californian a Knight News Challenge grant to develop Printcasting, which ties online content to publication templates.
Printcasts update themselves when the selected web sites and blogs are updated, and can be printed or sent to a mobile device. People who make printcasts can also make money from targeted ads by local businesses.
The Knight News Challenge hopes to speed adoption of digital innovations in community news.
Printcasting is one of several Knight News Challenge platforms that, once completed, will be released to everyone as open-source software.