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The Oakland Tribune: Losing more than a newspaper

Aug. 25, 2011, 3:36 p.m., Posted by Eric Newton – 9 Comments

Starting Nov. 2, the newspaper I once edited, the Oakland Tribune, will be officially dead, its remains combined with several other papers under the name East Bay Tribune. This may make Oakland the largest city in the United States without a daily newspaper all its own. But what does that mean?

As the managing editor in 1991 of the Tribune owned by Bob and Nancy Maynard, I ran a newsroom with 130 full-time professional journalists. Attrition over the decades has left today’s Tribune with just a dozen reporters. That’s less than 10 percent of the staff we had. As the FCC’s Steve Waldman reports in Information Needs of Communities, the biggest impact of this shrinkage is a shortage in something called “local accountability journalism.”

Here’s just one example of why journalism matters and what Oakland has really lost:

Twenty years ago, 10,000 people fled for their lives when a 2,000-degree inferno raged over three square miles in the city, killing 25 people and gutting more than 3,000 homes – the most destructive wildfire in state history. During the first week, the Tribune published 500 stories, columns and photographs, the entire staff working 20-hour days. We created a hot line and began publishing a free bulletin board that people used to find loved ones and donate things to families who had lost their homes. Within 48 hours, a nine-member investigative team had filed more than a dozen public records act requests. Within a week, we published Bitter Lessons, which explained a dozen things the fire department and city had done wrong and needed to fix to prevent this kind of tragedy from happening again. On the first day of the 1992 session, the state legislature took up 10 fire-related bills following up on the issues we had raised, things as basic as banning wood-shingle roofing. We stayed with the story, helping the community rebuild. (For more details, see the letter I wrote at the time here.)

If the same kind of disaster were to strike Oakland today, could the dozen remaining reporters do what ten times as many did before? No. There would be good social media helping people replace lost items but not the kind of investigation that changes laws – local accountability journalism – and that’s what’s been lost with the collapse of the economic model for traditional newspapers.  Bob Maynard called the daily newspaper “an instrument of community understanding.” We need some new instruments, more projects like California Watch. The faster we can put new news organizations and forms of journalism in place, as the Knight Commission argues, the better off we all will be.

Comments

Aug. 25, 2011, 6:09 p.m.

George Martin

Well put, Eric. More recently the Alameda County Grand Jury issued a scathing report about abuse of power and corruption in the city's building department. Nothing about those problems had appeared in the Trib before the report came out, in spite of many complaints from citizens urging coverage. The report got two stories (one about an unrelated problem) then was forgotten by the Trib. I think lack of staff is the problem, not lack of desire. It is very sad. I spent 12 great years there, back when it was a paper one could be proud of.

Aug. 26, 2011, 10:35 a.m.

Jess Harter

I believe Mesa (AZ) is the largest U.S city without a "daily newspaper all its own."

Aug. 26, 2011, 2:56 p.m.

Patricia Thomas

Eric, Many years ago Victor McElheny told me that if I stayed in journalism long enough, I would have a horse shot out from under me. He had no idea how many horses! And clearly it's still painful even if you've climbed off the horse by choice.

Aug. 26, 2011, 4:05 p.m.

Eric Newton

Thanks for all these comments. Jess, thanks for the reminder about Mesa. I was worried about that, so that's why I said Oakland "may be" ... but you know, its even worse if there are many cities in the top 100 that really don't have a daily newspaper -- OR its web equal -- to call their own. A lot of people have emailed with comments similar to those here, several cheering on Oakland Local.

Aug. 26, 2011, 4:06 p.m.

Robert Taylor

Yes, Eric, no amount of blog posts and tweets can bring those kinds of long-lasting results and reforms. For the Oakland Tribune, where I served the readers for 25 years, the Firestorm wasn't just a news story. And unmentioned in coverage of the Tribune "rebranding" cutbacks are the two Pulitzer Prizes the Oakland Tribune won for photography, including coverage of the devastating 1989 Loma Prieta earthquake. Could the shards of a news team that remains come up with that?

Aug. 26, 2011, 4:23 p.m.

Jake Williams

Local news today is little more than attending a few meetings and light features. At most papers, the staff is so small that it is a disgrace and coverage is neither comprehensive, nor very enlightening.

Aug. 26, 2011, 4:57 p.m.

Greg Shepherd

Thanks, Eric, for this productive expression of our collective concern. The Firestorm story is a good example of the "fourth estate" at work, and we have reason to wonder whether the character of the press as an "estate" will continue. I am particularly taken by Maynard's definition of a local newspaper and worry that the hyper-differentiated landscape of journalism will cause us to lose our sense of "community understanding."
GJS

Aug. 26, 2011, 10:44 p.m.

Jessica Langlois

It seems to me the issue is less whether a collection of people is able to do the investigative reporting necessary to influence lawmakers--be they a staff of 100 at a single periodical or ten staffs of 10 at locally-focused news sites. I imagine the issue is that, in the glory days of the Trib, everyone was looking at the same thing.

I believe web-based news presented across a variety of platforms does not necessarily inhibit the quality and integrity of reporting. But I do think today's readers are scattered, no longer having a go-to source like the Trib for Oakland, and this makes the potential for "local accountability journalism" less potent.

Oct. 24, 2011, 9:51 a.m.

Jacqueline Cutler

Eric,
So well put. I am proud to have been a part of that team. Those were endless days and nights, and we did exactly what a newspaper should. There is no way that could be replicated by a few people, and it is a tragic end to what was once a great paper.
--Jackie

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