Portlandia, color us flattered.
Earlier this week, Knight Foundation got a shout out and mock appearance on the IFC’s original short-based comedy series (a communications staff favorite).
During last Friday’s episode Spike, (played by one of the show’s creators, writers and stars Fred Armisen) finally decides to buy a TV at a local thrift shop after going decades without one. When he gets home and turns it on, he’s horrified to realize that MTV has been taken over by the millennial generation quite happy to watch shows like Teen Mom.
Outraged, Spike and Carrie Brownstein enlist former MTV News greats Kurt Loder, Matt Pinfield and Tabitha Soren for a campaign to take back the channel of his youth - but not without a pit stop at a society fundraiser with philanthropy heavyweights who can fund it. In addition to Knight, other funders represented included MacArthur Foundation, Robert Wood Johnson Foundation and The Annie E. Casey Foundation. And just in case there was any confusion, no, that was not actually John S. and James L. Knight. They looked like this.
Portlandia, which airs Fridays at 10 p.m. ET on IFC is in its third season.
And if you’re like Spike and don’t have a television, but do have a computer, this season and last night’s episode is available on iTunes.
Remember, the dream of the 90s is alive in Portland. And so is our support for journalism and media innovation.
And a special thanks to @mkaisr who first alerted us to the mention via Twitter.
By Elizabeth R. Miller, communications associate and resident Portlandia evangelist at Knight Foundation