The blog of the John S. and James L. Knight Foundation
Knight Foundation funded the Super PAC App as part of a series of grants to get people more engaged in the democratic process. Here, the app's co-founder Dan Siegel and Jennifer Hollet write about the lessons in the data.
Last week, we loaded Super PAC App data onto our site in visual, interactive form. This allows you to see what users did with Super PAC App—when, where, and how they used the app and rated all the campaign ads. We invite you to look through the data and share what you find with us (firstname.lastname@example.org). Mother Jones used the data to determine the most loved and hated TV ads, while bloggers have checked which types of groups seemed to lie the most. What do you see?
In the wake of about a thousand TV ads packed with nearly 1,500 claims costing roughly a billion dollars of air time - what did we at Super PAC App discover? Three things beyond the data that we think matter for future elections:
We hope the Super PAC App helped users cut through the noise of political TV ads, and that the data offers the same. It’s an opportunity to look at how the campaign and Super PACs spent most of their money, what those ads were saying, and how that translated to those who watched and rated them. Technology is creating new opportunities for politics and journalism, and thanks to the support of Knight Foundation, Super PAC App is proud to have created a tool that offered greater transparency and helped inform voters.