The blog of the John S. and James L. Knight Foundation

Mar 06, 2013

Macon Arts Alliance's wins Gold Addy Award for marketing campaign

Posted by jdye

Holding the Gold Addy Award and Gold Addy Certificate outside Macon Arts Alliance. Photo by Jim Burt was recently honored with a Gold Addy Award from the local chapter of the American Advertising Federation for its marketing efforts. The award was presented to Burt&Burt Design and Macon Arts Alliance (a Knight Arts grantee) on February 26 at an awards ceremony inside Macon’s historic Douglass Theatre. As a gold level winner, will move to district competition in its category.

Macon Arts Alliance was founded in the mid-1980s and charged with maintaining the growing arts and culture calendar as a service to the community and other arts organizations. For many years, the calendar was only printed in magazine form. As digital communication became prevalent, leaders within Macon Arts Alliance recognized the need for a change. An email newsletter was introduced and plans for a full website began.

With support from the John S. and James L. Knight Foundation and the Community Foundation of Central Georgia, Macon Arts Alliance launched on April 13, 2012. The site, part of the Artsopolis Network, is a centralized community arts and events calendar that functions as a marketing, planning, audience development and fundraising tool for more than 60 arts and cultural organizations served by Macon Arts Alliance.

(Disclosure: As director of communications at Macon Arts Alliance, I am proud to announce this award for our efforts. We are thankful to Knight Arts, the Community Foundation of Central Georgia,  Burt&Burt Design, Macon Magazine, Artsopolis, our local partners and constituent organizations. )

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