How do you create a sense of community in a brand new development? It’s a question Sandra Kulli, a real estate marketing strategist, has been wrestling with for years. She is president of Kulli Marketing, and we had a chance to catch up recently in Todos Santos, Mexico, the site of one of her newest projects, Tres Santos. It’s a project that could have been a typical resort on the Pacific, but the developer chose instead to forego gates and golf courses to reach for an authentic connection to the people in this small Mexican town.
This week on “Knight Cities,” Sandra and I talk about what people want out of community today and how to deliver it.