This article is cross-posted with permission from the Newspaper Association of America.
Five Answers is a weekly series that features a member of the newspaper industry answering five questions. If you'd like to participate, email firstname.lastname@example.org.
Matt Voigt is the Chief Instigator at saambaa, which is venture-funded by the Knight Foundation and works with newspapers to transform their local entertainment content into a branded mobile app that's focused on generating revenue while connecting them with a younger audience.
Matt presented at NAA mediaXchange in March during the inaugural Accelerator Pitch Program.
1) How do you read the newspaper - print, online and/or mobile?
I haven't read a printed newspaper since March of 2009. I consume news 90% on mobile and 10% desktop. I can't share stories on print, and I share 20-30% of the stories I read with friends and family. I'm also always on the go, and it's kind of hard to fit a newspaper in my pocket. :)