The Chicago Community Trust, a two-time Knight Community Information Challenge winner, has focused its efforts on fostering a healthy news ecosystem of both for-profit and nonprofit news and information providers.
The Trust’s most recent effort is the development of an advertising network of 15 small, local news sites in the Chicago area. These sites are too small to attract the interest of major advertisers. But together, they can offer a digital network with over one million monthly guaranteed impressions.
Ngoan Le, vice president of program for the Trust, said seed funding for the Chicago Independent Ad Network is part of the foundation's larger strategy of helping new sources of local news and information become self-supporting by developing revenue streams such as advertising.