Knight Blog

The blog of the John S. and James L. Knight Foundation

Millennial-led engagement helps students address educational challenges

May 30, 2012, 9:06 a.m., Posted by Elizabeth R. Miller

youngpeople

Starting Friday June 1, Mobilize.org is bringing together close to 100 community college students from across South Florida to discuss the challenges they face in completing their degrees.

During the three-day summit, the organization’s first in Florida, college students will work collaboratively to propose ways to increase the number of people finishing school.

On the third day of the summit, students will compete to win a share of $25,000 to implement the most innovative of their solutions. Winners also participate in a 12-month fellowship and skill-building curriculum intended to help them successfully implement their projects.

The Target 2020 summit is supported by Knight Foundation, as part of its efforts to expand Mobilize.org’s model of millennial-led engagement in five communities: Detroit, San Jose, Miami, Charlotte and Philadelphia.

At the summit, Sen. Bob Graham and other local leaders will release the Miami Millennial Civic Health Report. The report found that Miami’s residents ages 18-30 ranked lower than their counterparts across the state and nation on issues related to civic health like volunteering and voting. The report also shows that young adults without any college experience were particularly cut off from civic life.

The weekend summit will be webcast live. To join the conversation on Twitter, follow @mob_org and use the hashtag #T2020.

Hockey fans like donuts: why it could make online news content more valuable

May 29, 2012, 9:24 a.m., Posted by Benoit Wirz

hockey

Photo Credit: Flickr user slidingsideways

Here’s a news flash: Hockey fans like donuts. Dunkin Donuts, to be more precise. And to be even more specific, a significant portion of the 2.5 million fans who visit the Boston Bruins web site every month also like Dunkin Donuts. Earth shattering, I know.

Here’s the thing: What if I were the Boston Bruins, and you were Dunkin Donuts and I could actually prove this to you? I could show you precisely how many of my monthly visitors were fans of your product, and give you a really clear picture of who those fans were, and how they matched up with the types of fans you were trying to reach with your advertising: wouldn’t you be more likely to buy advertising directly from me and pay me a decent price for it?

Most online publishers are unable to easily gather granular data about their audience. According to Pew, less than 4% of newspapers’ digital ad revenue today comes from targeted ads. It is difficult and expensive to get the granular market research that advertisers require to make buying decisions. Data-driven ad networks that can provide some of this information buy ad inventory in bulk, driving down ad revenue for original publishers by 5-10x.

Innovative projects named 2012 Knight Arts Challenge Miami finalists

May 27, 2012, 10:41 a.m., Posted by Elizabeth R. Miller

ballet

 

Today, Knight Foundation named the 57 finalists of the 2012 Knight Arts Challenge Miami, offering an array of ideas that will help bring South Florida together through the arts.

The group of finalists is largely made up of individual artists, small artist-led organizations and local cultural groups whose innovative ideas will help push the boundaries of artistic engagement. Their diversity reflects the growth of the community’s artistic talent and speaks to the emergence of a new generation of cultural leaders whose ideas to bring art into people’s everyday lives blend creativity, talent and technology.

This year, for the first time, the community will get to have a say in which projects will receive funding, thanks to a “People’s Choice Award.”  

In the fall, Knight will select several of the up-and-coming cultural organizations listed below and the public will be able to vote via text message for one to receive an additional $20,000 in support.

The full list of finalists and their projects are listed below. The winners of the challenge will be announced in early December in Miami.

2012 marks the fifth year of the Knight Arts Challenge Miami, which has offered $20 million in matching grant money to the best ideas that help weave the arts into the community. The winners of the 2011 Knight Arts Challenge received $2.9 million.

Here is the full list of this year’s finalists: