SXSW Accelerator Judges for News Related Technologies Track (l to r): Ben Huh, CEO of Cheezburger Network, Tony Conrad, co-founder about.me and partner, True Ventures and Adam Ostrow, SVP content & executive editor Mashable.
Today, three innovative, news-related technologies were selected as finalists in the SXSW Accelerator Competition.
Of the eight startups vying, three - Ad Glue, the Funf Project and Umbel - were selected to move on to the second and final round of judging, scheduled for tomorrow morning at 9:30 a.m.
Here’s a bit more about each of them, from their morning pitches and materials:
- Ad Glue is an advertising platform that allows publishers to instantly “glue” or place advertisements next to content they like. It allows users to reach customers in three steps - by creating an ad, choosing when it gets seen and seeing it stay put for a full 30 days. There are no dashboards, no need for graphic designers and publishers can change their messaging and artwork as often as they need.
- Funf Project is a social and behavioral sensing framework for Android devices. It provides an open source, reusable set of functionalities, enabling the grassroots collection, dissemination, and sense-making of rich data about individuals, their devices and their environment. It can be used by researchers, self-trackers or anyone interested in collecting and exploring information related to mobile device, its environment, and its user’s behavior. The project was developed at the MIT Media Lab.
- Umbel empowers publishers, advertisers and agencies with a deeper understanding of audience engagement, by using large amounts of aggregated, real-time social data. The knowledge and insights it provides to clients helps them research and plan their media placements more effectively. The company says that selling inventory with Umbel data yields eight times more return when compared to ad network revenue.