Knight Blog

The blog of the John S. and James L. Knight Foundation

Ideas you can steal: Community information projects that worked

Feb. 20, 2012, 2:32 p.m., Posted by Elise Hu

Media Learning Seminar


 

This post is part of a series about the 2012 Media Learning Seminar, a gathering of foundations, news organizations and tech experts on community information needs. Watch the livestream Monday and Tuesday at knightfoundation.org/live.

As part of Knight’s Media Learning Seminar (livestreaming today and tomorrow), five community foundations presented successful projects and ideas that could be applied to other community engagement efforts around the country.

1. You Choose Bay Area: Silicon Valley Community Foundation

With rapid growth in the Bay Area threatening the quality of life, the foundation wanted to get more people involved in regional planning.

So the foundation went for a three-pronged approach to engage its community. They built an interactive website called “ You Choose Bay Area,” initiated a media campaign that involved a partnership with public radio station KQED and hosted a series of public forums.  

 

@dangillmor: Six ways foundations and groups can help keep communities informed and engaged

Feb. 20, 2012, 12:49 p.m., Posted by Elise Hu

gillmor

This post is part of a series about the 2012 Media Learning Seminar, a gathering of foundations, news organizations and tech experts on community information needs. Watch the livestream Monday and Tuesday at knightfoundation.org/live.

Dan Gillmor has been watching closely as digital and social media upended the world’s “legacy” models for communication. The Knight Center for Digital Media Entrepreneurship director has spent much of the last decade considering how the media ecosystem has evolved, and in particular, how non-corporate interests like community groups and non-profit foundations can help keep alive some of the most important traditions of the disappearing traditional press.

“We’re in a fundamentally different situation,” he said of how communities get information today. “We create stuff, make it available and people come and get it. Consumers become creators and then become collaborators. The collaboration part is the most exciting and I think we're going to be figuring that out for generations to come.”

Gillmor addressed the 400+ attendees of Knight’s 2012 Media Learning Seminar this morning.  His advice to foundations and community groups who want to take part in keeping their audiences informed and engaged: