Model news release no.1
Here are two clearly-annotated news releases for you to learn from. You can use them as strict models, or as a rough guide. Key parts of a news release:
-
A strong, brief headline.
-
A compelling opening sentence (a “lead”) telling the news in a nutshell (the who and the what).
-
A second paragraph explaining the grant’s context — major results expected, the big problem it’s trying solve.
-
A strong quote from a key player saying why this matters to average people (sometimes called “the so-what.”)
-
Additional details of grant activities and expected results.
-
Brief background on your organization, the funder, as well as other groups involved.
-
Key names, numbers or websites leading to further information.

Knight Foundation