As a way to raise the collective consciousness about the impact of gun violence, this grant will help launch a media campaign using youth reporters and roving anti-gun film festivals. Television, movies and music videos normalize carrying weapons and glamorize them as a source of personal power, the American Academy of Pediatrics says. Meanwhile, news media focus on sensational stories about gun-related homicides, but rarely work to illuminate the causes or portray effective community solutions. The Beyond Bullets media campaign will challenge the mainstream entertainment and news media’s narrative. The effort will offer in-depth youth reporting on the causes and costs of gun violence, and the unheralded – yet strong – efforts to combat it.