- Date Awarded
- Grant Period
- 08/01/10 to 08/31/12
- Focus Area
- Journalism & Media Innovation
- Knight News Challenge
To develop open-source software allowing "real-time advertising" that can be updated at any time by local business using social media
As a way to help online startups become sustainable, this project will develop an improved software interface to help sites create and sell what are known as "real-time ads." These ads are designed to be engaging as they constantly change -- showing the latest message or post from the advertiser's Twitter account, Facebook page or blog. Challenge winner Brad Flora helped pioneer the idea on his Chicago news site WindyCitizen.com.