Do Something

Do Something

Date Awarded
07/01/11
Amount
$1,500,000
Grant Period
07/01/11 to 06/30/13
Focus Area
Engaged Communities
Initiative
Tech for Engagement

Project Links

Grantee Contact

  • New York, NY

Featured Media

To support the development of an SMS-based mobile platform designed to increase the number of teenagers engaged in community service and to keep them active and engaged

DoSomething.org proposes to triple the number of teens engaged in community action by changing its own operational model, adding new mobile-phone texting capabilities and a membership approach that encourages sustained engagement and increased leadership by teens. Through this Mobile Membership Model, DoSomething plans on engaging more than five million teens over the next four years through peer-to-peer encouragement, school engagement clubs and active recruitment by their sponsoring corporate partners through their marketing efforts.

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Project Team

Nancy Lublin

CEO and Chief Old Person

Nancy must have done something great in a past life to warrant the blessings of this one.

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