Knight Foundation

Informed & Engaged Communities

Campus Philly’s Passport to the Arts

Campus Philly

Date Awarded
04/01/12
Amount
$100,000
Grant Period
04/01/12 to 05/31/15
Focus Area
Fostering the Arts
Community
Philadelphia
Initiative
Knight Arts Challenge

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To foster a lifelong appreciation of the arts by offering free or discounted admission to venues and performances for college students

Summary: To foster a lifelong appreciation of the arts, Campus Philly will offer free or discounted admission to venues and performances for college students. The Passport to the Arts will include diverse offerings, allowing students to explore emerging and alternative experiences in addition to mainstream events. With established college relationships and a database of 30,000 students, Campus Philly will use the passport to connect an extremely large and diffuse student population with Philadelphia’s cultural scene, generating an appreciation for and attachment to the city.

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Project Team

Dr. Deborah Diamond

Campus Philly President

Deborah has built a career in research and strategy with a focus on economic, civic and cultural development. Beginning in 1997, Deborah joined The Melior Group, a research and consulting firm in Philadelphia, leaving there in 2003 as Vice President. She joined the Greater Philadelphia Tourism Marketing Corporation (GPTMC) in 2003 to found their research department. While at GPTMC, Deborah integrated outcomes measurement, research and strategy into every facet of the organization, from making a case for investing in tourism marketing (in a report that won the Odyssey Award from the U.S. Travel Association) to leading the organization's strategic planning process in 2007.

At the beginning of 2009, Deborah began her own consulting practice, serving as a research and policy consultant to regional civic and economic development groups including Campus Philly, Center City District, Greater Philadelphia Chamber of Commerce, the Greater Philadelphia Cultural Alliance and Select Greater Philadelphia. She was invited to join the Fels Research and Consulting Group at the Fels Institute of Government at the University of Pennsylvania in 2009, an affiliation she still maintains.

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