Deborah Plutzik Briggs is Vice President for Marketing, Philanthropy, and Programs at The Betsy-South Beach. She comes to the hospitality sector after a career in social sector causes with a focus on business development, marketing, public relations and corporate branding. Deborah holds a Doctorate in Education from Columbia University, a Master of Science from the University of Illinois, a Bachelors Degree from the University of Rochester, and a certificate in Public Policy from the Institute for Educational Leadership in Washington, DC. Deborah has explored an entrepreneurial cause-driven business model throughout her career, when working either (or both) in the profit and non-profit sector. As part of the founding team for the revitalization of The Betsy Hotel in 2009, and working with her brother Jonathan Plutzik, she has developed a cause-driven business model for the hotel that has garnered international attention for its incorporation of the arts as shared lynchpin for corporate differentiation and community-conscious programs. The Writer’s Room is a labor of love, created to honor their father, HYAM PLUTZIK, a Pulitzer-nominated poet, and to nurture a new generation of writers, and writing about Florida.