With newsrooms stretched for resources, editors have to increasingly make difficult decisions about which stories get covered and promoted. Signalnoi.se aims to help, by tracking social engagement with the news - scanning social network activity to provide real-time information on what’s resonating with readers. Editors are able to track their own - and competitors’ - stories. Signalnoi.se will sort not just headlines but news topics – to spot trends and spikes in interest. Mohamed Nanabhay, former Head of Online at Al Jazeera English, saw the potential for providing richer editorial analytics to newsrooms while leading his organizations’ award-winning coverage of the Arab Spring. He co-foundedSignalnoi.se with Haroon Meer to extract the signal from the noise and close the loop between what audiences are interested in and what editors focus resources on.