Social media and opinion research tool

Jefferson Institute

Date Awarded
Grant Period
07/01/12 to 07/01/13
Focus Area
Media Innovation
Knight Prototype Fund

Project Links

Grantee Contact

Featured Media

For a proof of concept to match news and social sentiment with polling and socioeconomic demographics to create an open public opinion reporting and analysis tool.

The Jefferson Institute, creator of the demographic data project Patchwork Nation, will test its concept for a research tool allowing journalists and others to overlay demographic, geographic and public opinion data with social media data and sentiment analysis. Jefferson Institute hopes this tool will surface new insights about how different communities engage with current events.

Learn More

Project Team

Aaron Presnall

Executive Director

Areas of Interest: Regulatory processes; informal economies; European transition states; democratization; trade as an instrument of growth.

Aaron Presnall (Ph.D. University of Virginia) is president of the Jefferson Institute. He is a political economist specializing in issues of banking and telecommunications regulatory transition, and the evolving world of information and participatory politics. In addition to scholarly works and popular opinion pieces, he has written on the business and political environment of Europe for the Economist Intelligence Unit, the United Nations Development Program (UNDP), and numerous private and governmental organizations in Europe and the United States.

Before joining the Jefferson Institute, he served with the EastWest Institute for seven years in Prague, then in Belgrade for three years as EastWest’s Regional Director of Southeast Europe.

News and updates

Get Updates on Social media and opinion research tool