New Engagement Tools for Media

Grist Magazine

Date Awarded
07/01/14
Amount
$35,000
Grant Period
07/01/14 to 12/31/14
Focus Area
Media Innovation
Initiative
Knight Prototype Fund

Project Links

Grantee Contact

Featured Media

To allow newsrooms to better measure audience engagement, beyond clicks and page views, by creating an open-source WordPress plugin that will measure “attention minutes” to determine how long users are interacting with content.

Project Team

Chip Geller

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