New Engagement Tools for Media

Grist Magazine

Date Awarded
Grant Period
07/01/14 to 12/31/14
Focus Area
Media Innovation
Knight Prototype Fund

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Grantee Contact

Featured Media

To allow newsrooms to better measure audience engagement, beyond clicks and page views, by creating an open-source WordPress plugin that will measure “attention minutes” to determine how long users are interacting with content.

Project Team

Chip Geller

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