Media Learning Seminar

Media Learning Seminar 2010

Information Needs of Communities in a Democracy

March 1, 2010

10 a.m. – Welcome

10:15 a.m. – 11:45 a.m.

Plenary Session: The Changing Media Ecosystem

11:45 a.m. – Noon - BREAK

Noon: Luncheon

BREAK – 1:30 – 1:45 p.m.

1:45 - 3:30 p.m. Breakout Sessions – First Round


1. New models for professional journalism:  Day 1 Report | Day 2 Report

Explore how journalism professionals are providing community news through non-profit news organizations and other new structures going beyond traditional media of daily newspapers and local broadcasting.

2. Citizen and volunteer journalism  Day 1 Report | Day 2 Report

Learn how community residents are taking journalism into their own hands by starting web sites, blogs and other new forms of digital media.

3. Universal digital access: building the new public square  Day 1 Report | Day 2 Report

Provide access and engage your community members in open debates and discussions around important local issues. Explore how to ensure that all segments of the community are included and comfortable with new tools for community conversations.

4. Government web sites, libraries and other nonprofit hubs  Day 1 Report | Day 2 Report

Develop partnerships with local institutions that already are information providers but simply aren’t engaging enough people to have real impact.

5. Information as a catalyst for action  Day 1 Report | Day 2 Report

Go beyond the information itself to see how and why people and communities engage with it to accomplish things.

6. Mapping and understanding your community’s media ecosystem  Day 1 Report | Day 2 Report

Do you really know what you need to know to start new media projects in your community? Here’s a tour of the many different “media plants and animals” that make up a news ecosystem.

7. News literacy, media literacy, digital literacy, civic literacy  Day 1 Report | Day 2 Report

How improvements in education and training are at the heart of increasing public demand for both excellent journalism and civic engagement.

8. Broadening your pool of donors and ideas to include the information arena  Day 1 Report | Day 2 Report

Using masterful sales tools and techniques learn how to expand your organization’s potential in the information arena.

BREAK – 3:30 – 3:45 p.m.

3:45 – 5:30 p.m. Plenary Session

Staying Current and on Top of the Future

BREAK – 5:30- 6:30 p.m.

6:30 – 9:00 p.m. RECEPTION & DINNER

Dinner Panel: “Gaming for Engagement

March 2, 2010

Breakfast 7:30 - 8:30 a.m.

8:30 – 10:00 a.m. – Plenary Session

Developing Strength: Doing Something in Your Community

BREAK – 10:00 – 10:15 a.m.

10:15 – Noon BREAKOUT SESSIONS – 2nd Round

BREAK Noon – 12:15 p.m.

12:15 – 2:00 p.m. Closing Remarks