2012 MEDIA LEARNING SEMINAR

See the video link at left  for links to Livestream and Vimeo video pages.

FINAL AGENDA

Sunday, February 19

1:00 – 6:00 p.m. Early Bird Registration [Mezzanine]

2:00 – 5:00 p.m. EXPO - Tested tools and ideas [Mezzanine]

Monday, February 20

8:00 – 10:00 a.m. Registration [Mezzanine]

10:00 a.m. Welcome [Versailles]

• Alberto Ibargüen, President and CEO, John S. and James L. Knight Foundation 

10:15 – 11:30 a.m. Plenary Session   [Versailles]

• Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship, Arizona State University

• Read "@dangillmor: Six ways foundations and groups can help keep communities informed and engaged" by Elise Hu on Knight Blog

11:30 - 11:45 a.m. Break

11:45 – 1:15 p.m. Lunch [Trianon]

“WOW and Doable! A look at five successful community information projects"

• Moderator: Trabian Shorters, Vice President, Communities, Knight Foundation 

• Margot Rawlins – Silicon Valley Community Foundation

• Chris Barge – Community Foundation Serving Boulder County

• Clotilde Dedecker – Community Foundation of Greater Buffalo

• Tycoma Miller - West Anniston Foundation 

• Jennifer Ford Reedy – Minnesota Philanthropy Partners 

• Read "Ideas you can steal: Community information projects that worked" by Elise Hu on Knight Blog

1:15 – 1:45 p.m. Break 

1:45 - 3:30 p.m. Breakout Sessions

1. Five things you need to know to get started [Windsor]

• Facilitator: Eric Newton, Special Adviser to the President, Knight Foundation and Michele McLellan, Circuit Rider, Knight Foundation

• Scribe: Heidi Williamson, V.P. Communications, Berks County Community Foundation

2. Mapping your community’s information needs [Michelangelo]

• Facilitator: Terry Mazany, CEO, Chicago Community Trust

• Scribe: Christine Beddia, Director of Marketing and Communications, Coastal Community Foundation

3. Developing an engagement model [Alhambra]

• Facilitator: Mary Jo Meisner, Vice President, Communications, Community Relations and Public Affairs, The Boston Foundation

• Scribe: Nancy Jones, V.P. Communications, The Miami Foundation

4. How do we develop or strengthen partnerships? [Escorial]

• Facilitator: Michael Marsicano, President and CEO, Foundation for the Carolinas

• Scribe: Susan Knudten, Sr. Communications Officer, Rose Community Foundation

5. How do we strengthen our capacity as a foundation? [Cambridge]

• Facilitator: JoAnn Turnquist, President and CEO, Central Carolina Community Foundation

• Scribe: Carolyn Torgersen, V.P. for Marketing and Communication, Community Foundation of the Lowcountry

6. How do we measure audience, engagement and revenue? [Sandringham]

• Facilitator: Michael Maness, Vice President/Journalism and Media Innovation, Knight Foundation

• Scribe: LuAnn Lovlin, Director of Communications, The Winnipeg Foundation

7. Experiments in sustainability; who’s doing what? [Oxford]

• Facilitator: Susan Mernit, Circuit Rider, Knight Foundation

• Scribe: Roberta King, Vice President, P.R. and Marketing, Grand Rapids Community Foundation

8. Board capacity; engaging board members in the information arena [Raphael]

• Facilitator: Alberto Ibargüen, President and CEO, Knight Foundation

• Scribe: Elizabeth Miller, Communications Associate, Knight Foundation

9. Developing a pool of donors; funding in the information arena [Balmoral]

• Facilitator: Emmett Carson, Chief Executive Officer, Silicon Valley Community Foundation

• Scribe: Angelle Fouther, Sr. Communications Officer, of the Denver Foundation

10. New election year tools and techniques [Trinity]

• Facilitator: Rod Petrey, Civic activist

• Scribe: Donna Jolly, V.P. for Communications and Marketing, Hartford Foundation for Public Giving

11. The decision-making process; funding new or existing projects [Theatre]

• Facilitator: Lisa Williams, Circuit Rider, Knight Foundation

• Scribe: Cynthia Ragland, V.P. Marketing & Communications, Orange County Community Foundation

3:30 – 3:45 p.m. Break

3:45 - 5:30 p.m. Plenary Session [Versailles]

What’s now; what’s next and what does it mean?

• Moderator: Paula Ellis, Vice President/Strategic Initiatives, Knight Foundation

• Speakers: Amy Webb, Webbmedia Group  

• Michael Maness, Vice President, Journalism and Media Innovation, Knight Foundation  

5:30- 6:30 p.m. Break 

6:30 – 9:00 p.m. Reception & Dinner  [Mezzanine & Versailles]

• Introduction: Alberto Ibargüen, President and CEO, Knight Foundation

• Featured Speaker: Eli Pariser, President of the Board, MoveOn.org and author, The Filter Bubble

Tuesday, February 21

7:30 - 8:30 a.m. Breakfast [Trianon]

• Breakfast Conversation: Knight Community Information Challenge, Trabian Shorters, Vice President / Communities, Knight Foundation 

8:30 – 10:00 a.m., Plenary Session [Versailles]

A Community Information Toolkit: Lessons learned in assessing and empowering your community

• Moderator: Mayur Patel, Vice President/Strategic Assessment, Knight Foundation

• Speakers: Kathy Bisbee, Executive Director, Community Media Access Partnership

• Kelly Lucas, President and CEO, Incourage Community Foundation

• Alicia Philipp, President, Community Foundation for Greater Atlanta

• Read: "Lessons learned from using the Community Information Toolkit" by Elise Hu on Knight Blog

10:00 – 10:15 a.m., Break

10:15 – 11:45 a.m., Plenary Session [Versailles]

Building partnerships; Lessons learned and lessons to be learned

• Moderator: Dennis Scholl, Vice President for Arts, Knight Foundation

• Speakers: Joaquin Alvarado, Sr. Vice President, Digital Innovation, American Public Media

• Mary Lou Fulton, Program Manager, The California Endowment

• Sandy Close, Executive Director, New America Media 

11:45 – Noon, Break

Noon – 2:00 p.m., Closing Lunch [Trianon]

• Featured Speaker: Ethan Zuckerman, Director, MIT Center for Civic Media

• Moderator: Alberto Ibargüen, President and CEO, Knight Foundation

• Read: "Zuckerman: How to use media to amplify community voices" by Elise Hu on Knight Blog