Chris Hughes On What’s Next For Nonprofit Social Site Jumo

Talk about competition for attention: There are 1.5 million registered nonprofit groups in the U.S.  Beyond the well-known names like the American Red Cross and the American Cancer Society, the struggle to stand out is enormous. That’s where Jumo comes in, said Chris Hughes, Jumo’s founder and executive director and a cofounder of Facebook. The company is a Facebook-based social network for nonprofits. “We enable organizations to have a dynamic and social presence on the web for free,” Hughes said.

But in its next phase, look for Jumo to bring in large corporations who want to highlight particular nonprofits they support, Hughes told me last week during a break at the Global Philanthropy Forum conference in Redwood City, Calif.

Right now, “our sweet spot is small and medium sized nonprofits that can’t pay for a consulting firm to create a website that integrates Facebook and Twitter. On Jumo, these groups can create their own stories,” Hughes explained. And they can create connections within the 600 million Facebook users worldwide. Since Jumo launched in late November 2010, he said 15,000 nonprofits and non-governmental organizations (NGOs) have created pages on Jumo. Any group that has a social mission is free to create a Jumo page.

Hughes envisions large corporations using Jumo as a way to communicate positive news about a particular NGO in Mexico, say, or news about groups doing great work in sustainability. Think large, global organizations like Procter & Gamble (PG) or Wal-Mart (WMT). “We’re just beginning to talk with the large corporations of the world,” Hughes said.

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