Do Something: Charity Goes Mobile to Appeal to Young

Many nonprofit groups are testing ways of using mobile technology to advance their mission

From The New York Times:

... The goal is to use mobile technology to sign up 3.8 million members by 2014, up from 1.2 million in 2010 who were involved in at least one of the more than 50 “campaigns” Do Something runs each year. Recently, for instance, teenagers ran drives that collected roughly two million books that are being donated to public schools in New Orleans. “It has to be things that don’t require money, an adult or a car,” Ms. Lublin said.

Teenagers become members by completing a project suggested by Do Something or one they have created themselves and uploading photos or other evidence of their efforts to the organization’s Web site.


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