Knight Foundation and Mozilla have joined forces to invest $1m in Amara, the two entities announced today. A pioneer in crowdsourced video translation, the platform was previously known as Universal Subtitles.
In practical terms, Amara lets volunteers easily collaborate to create subtitles for all sorts of videos. While leveraging their language skills, its free, open-source API provides them with the tools they need to translate content at no cost.
In other words, it is a great example of what crowdsourcing can achieve. According to its parent non-profit, Participatory Culture Foundation (PCF), the platform’s users have translated over 170,000 videos since its founding in 2010, including popular videos such as President Obama’s message to Sudan and KONY 2012.
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more, visit www.knightfoundation.org.