Sugar Packet grabs $350K for Favortree: A community app for sharing goods and services

By Drew Olanoff

Favors…we all do them for each other. A new app coming out of Los Angeles called Favortree, from Sugar Packet, Inc., aims to turn the action into a game.

The company is co-founded by online community pioneer Micki Krimmel of Neighborgoods and Daniel Hengeveld. The duo are also behind LA Startup Club, helping entrepreneurs get the mentorship they need to get to the next level.

You can only pre-register for Favortree today, but the team gave TNW an exclusive behind-the-scenes look at what we can expect once the app goes live (click for larger size):

The funding comes from the Knight Foundation, and Sugar Packet is also getting some of the most well-known community names on board as well as advisors, Get Satisfaction co-founders Lane Becker and Thor Muller.

Here’s what Krimmel had to say about the unique gamified favor experience will work:

Similar to Farmville, the more you help, the more your virtual tree grows. And the rewards extend beyond the virtual. Every time you help a neighbor, you are strengthening your local community.

The company says it plays in the arena of “Collaborative Consumption”, which has players such as Airbnb, Zimride and Getaround . By leveraging people you know through existing social networks, there are no limits to what you can collaborate on.



About the John S. and James L. Knight Foundation

Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more, visit