Intercollegiate athletics at the country’s most prominent colleges and universities has become a multi-billion dollar enterprise. It involves not only institutions of higher education, but also television networks, apparel manufacturers, advertisers from all sectors, and above all, millions of fans and donors. Now, almost all state flagship universities, many regional institutions, and some private research universities maintain teams in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA), formerly Division I-A.
At these institutions, athletics are a focal point for universities and their communities. Tens of thousands of fans (and at a few institutions, over a hundred thousand) come to cheer on football teams, with smaller numbers flocking to men’s basketball and other sports. Team logos and nicknames are recognized coast-to-coast, branding their institutions for people who could not find the university on a map. Donors give munificent sums to fund athletic scholarships or construct stadiums.
A handful of the most visible athletics programs can afford to spend more than $80 million annually on their operations, thanks to such donations as well as ticket revenue, royalties from championship events, licensing and sponsorship revenue, and broadcast rights. Indeed, most fans and observers of college sports believe that the majority of athletics departments generate large net sums of money for their institutions. A 2006 survey sponsored by the Knight Commission on Intercollegiate Athletics found that 78 percent of Americans polled believed athletics programs were profitable (Knight Commission on Intercollegiate Athletics, 2006).
To analyze issues of Internet unity, governance and structure and propose strategies to increase global Internet freedom
We follow evaluation and social impact measurement trends to identify emerging best practices and tools. We have compiled a list of assessment resources below, which includes a mix of Knight and third-party tools, to support our grantees and other nonprofits collect useful information about the effectiveness and impact of their work. We hope you find the list helpful. If there are other resources that you find particularly useful, please let us know. This list of evaluation resources is intended for informational purposes only. Inclusion does not necessarily constitute endorsement by the Knight Foundation.