“NEWS, IMPROVED” is for journalists who intend to thrive in the 21st Century.
It is an exploration of the new world right in front of us, a manual for those ready to stop pining for the past and start growing with the future. The message: Any journalist can learn to join the booming digital world of targeted, convenient, interactive media.
The digital revolution has, plain and simple, upended journalism. The speed at which information moves -- and the new ways people consume it – is transforming what journalists need to know and do.
News, Improved reports on how news organizations are learning to change by setting clear editorial goals and priorities, developing training at all levels to achieve those goals, and using professional growth as a way to strengthen readership.
- Chapter 1. Closing the Leadership Gap
- Chapter 2. Goals: Knowing Just Where You’re Going
- Chapter 3. Newsroom culture: No more whining
- Chapter 4. The Well-Balanced Learning Diet
- Chapter 5. Frontline editors: Guardians of the culture
- Chapter 6. Learning to Change: The Business Imperative
- Chapter 7. The Future
Printed book is for sale on the www.newsimproved.org web site.
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