

This report describes the implementation and results of six university programs, funded by the Knight Foundation, to recruit and retain students from underrepresented minority groups in the field of journalism. It reviews the objectives, background, implementation, and results of continuing programs at Florida A&M University, the University of Florida, the University of Missouri, the University of North Dakota, San Francisco State University (California), and Wayne State University (Michigan). It then examines the lessons learned from such programs, including effective recruiting strategies (emphasizing a personal approach, larger scholarships, profile selection, newsletters, summer programs, parent involvement, and recruiting on campus) and retention strategies (emphasizing an open door policy, tracking, emergency aid, support networks, job fairs, and internships).
The report goes on to describe how universities and the media industry can help support effective minority journalism programs, and concludes that journalism programs must emphasize quality and professionalism in their programs and students to successfully recruit, retain, and place minority graduates. An appendix provides contact information for the six programs and two student search agencies. (MDM)
Filed Under: florida a&m university university of florida university of missouri university of north dakota san francisco state university wayne state university