Articles by Marie Gilot

  • Article

    What does a post-broadcast world mean for public media?

    July 10, 2014 by Marie Gilot

    Channel X from Public Media Co.

    Above: Channel X, a project of Public Media Company, will be funded by Knight.

    The era of the couch potato is fading fast. Even after a long day’s work, many of us would much rather take out our smartphones, tablets and laptops and hang out with friends on Facebook, listen to a podcast while cooking dinner and watch short videos on YouTube rather than veg out in front of the TV.

    The broadcast model, where TV and radio showed and told and passive viewers watched and listened, is no more. Today’s news consumers want to be part of the conversation and the conversation is taking place online. Thanks to the Internet, we live in a post-broadcast world and it is disrupting TV and radio, slower than what has happened with newspapers but just as surely.

    Take TV, for instance. As viewers have switched to digital content and taken advertisers with them, the average revenue for news-producing stations declined by more than a third in the past five years. The average story length has diminished significantly and local newscasts are doubling down on sports, traffic and weather, according to the Pew Research Center.