Metrics webinar for community foundations, nonprofits and journalists

communities / Article

The following information is cross-posted from the Knight Digital Media Center. It is written by Knight Community Information Challenge Circuit Rider Michele McLellan. Photo credit: Flickr user bluefountainmedia.

Do web metrics make your eyes glaze and your heartbeat increase? Help is on the way.

Knight Community Information Challenge Circuit Rider Susan Mernit will offer a free hands-on webinar with tangible strategies for using Google Analytics, Facebook Insights and other tools to measure results and make strategic decisions about your online project or website.

The webinar, sponsored by Knight Digital Media Center at USC Annenberg, is aimed at representatives of community foundations, local nonprofits and journalists who are responsible for online projects and want to better understand how to measure and evaluate the impact of their work.

The session will cover:

  • How to read and understand Google Analytics, Facebook Insights and Tweetreach data;
  • How to use data to make inferences that will help you grow your traffic, reach and impact;
  • How to share the story the data tells with others, including your boss, your board and the public.

The free webinar will be held Wednesday, April 10, 2013 at 11 a.m. PT | 2 p.m. ET.

You can register here.

By Michele McLellan

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