Via Tides Center
To support the planning and development of new Web 2.0 editorial and business strategies for an online news site covering the European Union
Globalization and interdependence make the world look more and more like a true global village. The current economic challenges are a perfect example of how we all are interconnected and how political and economic events transcend borders. In today's world there is a need for a good transnational editorial and news business model that can both reach transnational audiences and distribute relevant and current information to those audiences while at the same time using that reach to generate the necessary revenue to sustain the operation. This grant gives Knight Foundation the opportunity to support Babel International in their development of a new editorial and business model that could provide news and information to transnational communities. Babel International is a nonprofit organization based in Paris and is the publisher of Cafebabel.com. The online site was founded in 2000 and was the first multilingual site covering the European Union.
Note: A.k.a. Babel International
PARIS, France - Cafebabel.com, the first pan-European online newsmagazine, will develop new web 2.0 tools for its site and strength its business model to ensure long-term viability with a $250,000 grant from the John S. and James L. Knight Foundation.
Entirely published in six languages-English, Spanish, French, German, Italian and Polish -Cafebabel.com will use the new tools to help the users contribute editorial content and improve collaboration between volunteers and the site's professional newsroom. Cafebabel.com will also develop and test a pan-European web business model with high-quality advertising and sponsorship opportunities for brands targeting an educated, cosmopolitan and youthful audience throughout Europe.
"Cafebabel.com shows the power of digital technology to start conversations," said Alberto Ibargüen, president and CEO of the John S. and James L. Knight Foundation. "It engages young, multilingual, multicultural people in finding new solutions to old problems."
"Being the first professional-amateur media platform in Europe, Cafebabel.com has a tremendous window of opportunity-but we need to update our tools by adapting social network philosophy to the journalism world," says Adriano Farano, Editor and Executive Manager of Cafebabel.com. "We are proud to partner with the Knight Foundation to innovate in the field of journalism for the year 2009."
"Cafebabel.com's 350,000 monthly visitors are a very unique audience: young, speaking several languages, well-educated, and present in all major European markets," explains Alexandre Heully, Director of communication at Cafebabel.com. "Our challenge for 2009 will be to monetize our online community and develop targeted advertising possibilities for our partners."
A summary of the results of this partnership will be published by the end of January 2010.