Midnight Madness

Via Greater Philadelphia Tourism Marketing Corporation

Goal

To engage new audiences in the visual arts by launching With Art Philadelphia, a two-year joint marketing program that includes late-night happenings for younger audiences at local museums

To engage younger audiences in the visual arts, the Greater Philadelphia Tourism Marketing Corporation, in partnership with the city of Philadelphia and partner museums, will launch a series of late-night summer happenings for audiences ages 40 and under.  Anchored by the Philadelphia Museum of Art, these events will include music, food and rare midnight tours of the Philadelphia Museum of Art, The Barnes Foundation and the Pennsylvania Academy of Fine Arts. The series is part of With Art Philadelphia, a two-year collaborative marketing program to showcase the visual arts in the city and to position Philadelphia as a great arts destination. With Art Philadelphia is led by a partnership of 10 city organizations and cultural partners.

Project Team

Greater Philadelphia Tourism Marketing Corporation