Social media and opinion research tool
Via Jefferson Institute
For a proof of concept to match news and social sentiment with polling and socioeconomic demographics to create an open public opinion reporting and analysis tool.
The Jefferson Institute, creator of the demographic data project Patchwork Nation, will test its concept for a research tool allowing journalists and others to overlay demographic, geographic and public opinion data with social media data and sentiment analysis. Jefferson Institute hopes this tool will surface new insights about how different communities engage with current events.