Detroit Symphony Orchestra

Via Community Foundation for Southeastern Michigan

Goal

To expand the audience for classical music by offering the symphony experience globally through expanded webcast and mobile content

As symphony orchestras contemplate how to better engage audiences in the digital age, Detroit’s is embracing new opportunities to expand both access and interaction. Last year, the symphony reached 120,000 music lovers from 75 countries through webcasts of its performances, sponsored by Knight Foundation. New funding will enhance the organization’s digital outreach, by expanding the webcast through new, worldwide distributors in addition to creating preconcert and intermission content, enhancing its DSO to GO app with mobile ticketing, experimenting with HD viewing parties and simulcasting concerts outdoors.

The Community Foundation for Southeastern Michigan will create the Knight Foundation Digital Innovation Fund, in support of the Detroit Symphony Orchestra's expanded capacity for digital experimentation in the area of audience engagement.

Project Team

Community Foundation for Southeastern Michigan