Immersive Media Research Lab

Via Gray Area Foundation for the Arts

Goal

To develop a playbook for creating immersive digital art installations in a pop-up museum format. Immersive media exhibitions have become highly popular in recent years, showing much success in attracting and engaging audiences. As digital artists explore new ways to create, show and sell their work, lessons can be learned from this fresh model. Gray Area will research and package these learnings for artists to better understand and maximize the financial potential of immersive digital art installations. Learn more here.

Project Team

Gray Area Foundation for the Arts