Publication Date August 7, 2012
"How far should journalism education reform go?" on Knight Blog by Eric Newton
News Release: "New Knight Report: Digital Training Comes of Age for Journalists"
Digital Training Comes of Age
Does the digital age present a “do-over moment” for continuing education in newsrooms?
Journalists want to learn new digital tools and techniques. Will they be comfortable learning those things digitally, using webinars, e-learning and self-directed classes? If online education is easier to provide than ever, are news organizations rising to the occasion?
In its search for answers, this new Knight Foundation report details the Web-survey responses of 660 active alumni from the roughly 3,000 journalists who received Knight-branded professional development within the past two years.
• Digital Training Comes of Age shows a growing demand for training as journalists adapt to the 21st century’s evolving media ecosystems. Journalists want more training in digital tools such as multimedia, data analysis and technology. Most give their news organizations low marks for providing training opportunities.
• Digital classes are gaining popularity as a cost-effective way to reach more trainees. Significant numbers of journalists who have participated in online classes say they are as good as, or better than, conventional training in the classroom.
• Training organizations are adapting to the digital age. They are providing more training online and rethinking how their programs can foster the transformation of journalism.
• Professional development has impact. Training helps journalists adopt new digital tools, create change in their organizations, or find new ways to be part of the news ecosystem.
• Continuing education drives change in forward-looking organizations. Training and staff development helps them achieve their goals and become more adaptive.