ASNE's High School Journalism Initiative, a program funded by the Knight Foundation, has far exceeded its predicted unique monthly visitors on its site my.hsj.org'

Check out the chart below.'

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According to the grantee, there are two keys to this success: heavy promotion of the monthly Got News? Get Clicks. Win Money! contest, which encourages student sites to do their own marketing, and getting indexed by Google News.

''''''''''''''''''''''''''''''''''''''''' --Marly Falcon, Knight Foundation contributing blogger