Communities

New private and nonprofit partnership seeks to promote broadband adoption

Yesterday, leading businesses including Best Buy and Microsoft, and national philanthropies like the National League of Cities and Goodwill, came together in partnership with the FCC and Knight to launch Connect to Compete. This new nonprofit will help expand digital literacy training and make the Internet accessible and relevant to more Americans.

There is “no silver bullet, no single solution,” to helping the 100 million Americans who haven’t yet adopted broadband in their homes, Julius Genachowski, chairman of the Federal Communications Commission said in his remarks.

And so Connect to Compete, a unique, public-private partnership housed at One Economy and lead by its CEO Kelley Dunne, will provide a range of ways to offer basic and advanced digital literacy training and prepare more Americans for 21st century jobs.

For example, over the next year Best Buy’s Geek Squad will put 20,000 agents to work in 20 cities to train Americans in basic digital literacy. Careerbuilder.com will offer online prep and certification courses for only $1 per course in high demand employment areas such as technology, healthcare and manufacturing. Metrix Learning, an e-training company, has offered to provide free online training for job seekers needing to hone their basic digital literacy skills to get hired.

Several non-profit partners will provide thought-leadership and open their networks to distribute information, including Common Sense Media, Connected NationAsian American Justice CenterMinority Media & Telecom Council and Boys and Girls Club of America. Knight Foundation will support Connect to Compete with resources to help shape and lead the program by serving on its advisory council.

The Connect to Compete partnership also includes commitments from Arise Virtual Solutions, Monster.com, Discovery Education, Brainfuse and Sesame Workshop.

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