The blog of the John S. and James L. Knight Foundation
Knight supports E-Democracy in St. Paul, Minn., to increase online engagement in lower-income, diverse communities through public neighborhood forums. Below, E-Democracy Executive Director Steven Clift writes about the project. Clift was recently named a "Champion of Change" by the White House.
How many of your “friends” on Facebook live in your neighborhood? Do you trade email with your neighbors?
For most of us, the social networking revolution is still very much part of our private lives focused on friends and family. It feels safe, warm and trustworthy. In our view this is just the beginning.
Enter public life...
With partners like the city of St. Paul, we are inclusively building more informed and engaged communities in public life.
Connecting across our communities online unleashes the capacity of neighbors to help neighbors. It raises new voices at city hall and builds trust across the community through open communication.
Our outreach focuses on how we can bring these new voices into the open government and civic technology movement. Our goal is 10,000 local online participants - that’s about 10 percent of St. Paul households representing all parts of the community.
We are working to turn St. Paul, one of Knight Foundation’s eight resident communities, into the world’s most representative local online community engagement network. With over 46 percent people of color and growing immigrant communities, we’ve targeted outreach across this diversity as well as across incomes and generations.
The disparity between people of different income levels connecting online is well documented. That inspired us to bring this neighborly awesomeness to everyone. It is a local experiment seeking to spur wide replication.
This chart shows huge online civic communication gaps based on income, education and race. White adults (43 percent) are around twice as likely as Latinos (17 percent) and African-Americans (23 percent) to be “online civic communicators” - people who contact elected officials online, sign an online petition, etc.
Closing the online democratic divide is essential as the gaps are actually greater online than offline. This fact is the opposite of what many civic technologists assume with the inherent democratizing potential of the Internet
The power of “just asking,” and just posting
The Pew report also shows huge gaps in being asked to take action, so “just ask” in our view is part of the solution. How many of us join something without being asked?
As we’ve crossed the halfway point in our $625,000, three-year grant from Knight Foundation, here are some numbers from our St. Paul inclusive community engagement online effort. Since June 2011, we’ve gone from three to 14 online Neighbors Forums and increased forum memberships to 7,515 as of this week (up over 650 percent). With teams doing outreach last summer, more than 2,700 people signed up in-person, and 52 percent who filled out the survey were people of color.
Getting people in the “virtual room” is only a starting point. Now we are working on forum engagement strategies so diverse local voices are actually heard. St. Paul posts over the last 12 months are up 252 percent to 5,460 posts. In our most established Minneapolis neighborhoods we now reach over 25 percent of households.
Every local community can promote aspirational openness, neighborliness, inclusion and integration for all kinds of people and neighborhoods. The challenge is to build new bridges, increase civic trust and embrace public life. As we complete the second half of this grand experiment, we see a number of opportunities and challenges: