Jesse James Garrett
Jesse James Garrett is cofounder and president of Adaptive Path, a user experience design consultancy. His contributions to the field of user experience include creating the "Elements of User Experience" model; developing Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating Web applications. Wired Magazine gave Garrett its Rave Award for Technology, and PC World named him one of the 50 Most Important People on the Web. His clients include Twitter, NPR, Skype, Harvard Business Review and Crayola.