SuperPACapp

Glassy Media, LLC

Date Awarded
08/01/12
Amount
$240,421
Grant Period
08/01/12 to 01/31/13
Focus Area
Journalism & Media Innovation

Project Links

Grantee Contact

  • Harrison, NY

Featured Media

To create an application that provides instant information on political advertisements run by third-party groups, including finance and organizational data

While watching a political TV ad, a user can hold up her phone to identify the commercial and receive objective, third-party information. The Super PAC App allows the user to rate the ad, while understanding who and how much money is behind the ad, what claims the ad is making, and whether those claims are based on facts.

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Project Team

Jennifer Hollett and Dan Siegel

co-founders

Jennifer says if she were a Super PAC, she’d be called Journalism Digital Democracy Future. She is an award winning cross-platform journalist, who just finished her Master in Public Administration at the Harvard Kennedy School. She has 15 years experience in broadcast journalism and digital media management. At Harvard, she worked as a research assistant for Vivek Kundra, the first CIO of the United States.

Dan is a former management consultant and a political junkie. Yet Dan found himself utterly confused when President Obama declared that Super PACs will “be able to simply purchase an election.” Sounds scary, but—what’s a Super PAC, and how are they going to buy the election? The Super PAC App is his attempt to help answer that question. Dan received an MBA from MIT Sloan School of Management.

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